Our Story – The Profound Project

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Sometimes we ask ourselves, “Why are we doing this?”

When we tried to find the answer to why we are doing this – it was easy to answer – because we love doing this but then why do we love what we do, eventually we concluded that out of the 8-9 different reasons we came up with, the one that was the (for lack of a better word) truest was for the love of creation! The process of creating something from scratch and seeing it become something meaningful and beautiful that truly is an amazing feeling.

That's the “why”

Now for the “why us”

Meet Abhinav,

To give you a bit of insights into the team, me, Abhinav, who’s writing this I have claimed the title of founder since it sounds fancy and gets me access sometimes, I’ve personally always been fascinated by how companies are built and when I studied the legendary brands the classics – Nike, Apple, Coca Cola, i found out how stories and films have made them immortal.

“One good ad can change the entire trajectory of a business and your life” that’s what I learnt. I’ve had my fair bit of jumping across roles and sectors. I’m 28 now and since I was 20, I started to learn about business and I’ve had the honour to work on 5 different businesses as a partner and have consulted with over 20 brands in some capacity.

With me I have Karma, for this part I’ll let him introduce himself. Before I pass on the laptop to him to type, I just want to tell you I have personally spent over 1 Cr on him (LEGIT!), (more details if you decide to get in touch)

Here’s Karma!

Ngl, that’s quite an endorsement. But I’ll start from the start. Cliche as it sounds, I started out as an electronics engineer (not even one of the popular ones, I know). In my first year itself, I realized that life wasn’t for me. Through Naval Ravikant (long story), I got in touch with Abhinav and started learning the ropes of copy and content. Obviously that was just the start, my love for cinema and content got me in front of the camera and behind it. And I’ve loved every minute of it. Not to be cocky, but you’ve probably seen me in an ad.

And now I am handing over the laptop back to the boss man.

Meet Sourav,

And we also have Saurav, Saurav was like i don’t have the audacity like the both of you to boast about myself so i’ll do the honours – he, for us, is the technical guy he takes care of the finances, the compliances, he helps me and Karma to stay on course, while directing and advising us and helping us stay motivated, he plays an active role in building Lexus Global Export Ventures LLP where he serves as the Founder and CEO currently he has created a brand for a niche product form India and he is taking it to the world..

Get a feel of how a project with Profound feels like?

Onboarding

First, we set up a discovery call with you to find about you, your brand, your offering, the purpose of the film etc through a 20-30 minutes discussion, One thing that we have noted is that most people hesitate in disclosing the budget, but we would encourage you to be transparent with the budgets since that helps us move further with clarity and saves a ton of time for both you and us.

Then, we create an outline of the requirements and deliverables and provide you an estimate based on our understanding of the project and your budget.

Once everything, T&Cs, the commercials and a rough timeline is agreed upon, we move ahead and start our research process.

Research Process

First things first - we try to understand everything that we get from you - brand insights, messaging, purpose, history, mission, vision and study your brand’s collaterals, websites, social media, linkedin whatever there is to read up and understand your inspirations.

Then, we study market trends in the segment and check for what the competition is doing, what’s working and what’s not.

Writing Process

Once we have all of this in one place we start our writing process, drafting concepts and drafts, we write, re-write, scrap, and modify multiple times before we submit you a draft script.

Once the draft script is approved, we move on to adding additional details to the script and shift gears to the pre-production process.

Production & Delivery Process

Locking the final crew, the cast, the location, the treatment, the music, the logistics, and create a docket for you that has all the information regarding the shoot, here is where everything is locked and finalised,

Once the PPM is locked, we propose a shoot date and plan and execute the shoot

Once the shoot is completed, we begin with the post production process, and send you the first draft in 5-10 days and post approval of the draft complete the final delivery of the film.

This is generally the process that we follow across our shoots that makes the whole experience smooth, enjoyable, and profound.