Sudarshan Silks

ABOUT THE BRAND

New Sudarshan Silks is a renowned name in the world of Indian ethnic wear, particularly known for its exquisite silk sarees. With a legacy spanning decades, this brand has been delighting customers with its wide range of traditional and contemporary designs. From the elegant Kanjivaram silks to the vibrant Mysore crepes, New Sudarshan Silks offers a diverse collection to cater to every taste and occasion.

SERVICES

Concept
Post-Production
Production
Scripting

INDUSTRY

Fashion

YEAR

2024

Challenges

Crafting a 25-second TV commercial for Sudarshan Silk’s annual sale was a whirlwind of creativity and logistical challenges. As our first regional spot, we had to balance humor with brand messaging, all while racing against the clock. The sale had already begun, so we had to shoot and deliver the film in record time, adding an extra layer of excitement and pressure to the process.

Outcomes

The TVC was an instant hit, airing on all major Kannada channels. The commercial’s unique blend of humor and relatable storytelling resonated with audiences, setting it apart from generic sale announcements. The positive response, particularly praise for the comic timing, showcased the effectiveness of the campaign. It successfully engaged loyal customers while attracting new ones, solidifying the brand’s position in the market.